Hotel Booking

Designing a hotel booking website (desktop web)

This case study explores how I streamlined the hotel reservation journey, uncovering key friction points across competitor platforms.

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Role: UX Designer
Tools used: FigmaLookbackMiro

The problem

A startup is entering the hotel booking market and wants to stand out with a website that feels seamless and intuitive. As the UX designer, I was asked to research and design the booking process for the desktop web experience. My starting point was to understand where people struggle on existing booking platforms, so that the new design could avoid those friction points. The primary users are leisure travellers booking a stay for themselves, who want to compare options quickly and book with confidence.

The goal

My goal was to design a booking journey that helps people find, compare and book a hotel room with confidence and minimal effort. To get there, I set out to identify friction points on established booking platforms through competitor research, and to use those findings to guide my design decisions.

Design process journey

Phase 01 / 04

User Research

DeliverableNotesLookbackMiro

Context & Methodology

Key Insights & Findings

Phase artifacts (3)