Finova Mobile App

Redesigned the core banking experience for a fintech startup, increasing task completion by 34% and reducing support tickets.

Challenge

Finova's mobile app suffered from low engagement and high support volume. Users struggled to complete basic tasks like transferring money and viewing spending insights.

Approach

I led a 6-week research sprint including interviews, diary studies, and competitive analysis. Key insights drove a simplified information architecture and a personalized home dashboard.

Outcome

The redesigned app launched to a 4.7-star rating and a 34% lift in primary task completion.