Bloom E-Commerce Refresh

A conversion-focused redesign for a sustainable home-goods brand that lifted checkout completion by 28%.

Challenge

Bloom had strong traffic but a checkout flow that abandoned 62% of carts. Trust signals were weak and the mobile experience felt cramped.

Approach

I ran heuristic evaluations and A/B tests on the checkout flow, then introduced clearer progress indicators, guest checkout, and social proof at key decision points.

Outcome

Checkout completion rose 28% and mobile revenue grew 19% in the first quarter.